5 Tips for Homebuyers Who Want to Make a Competitive Offer

5 Tips for Homebuyers Who Want to Make a Competitive Offer | MyKCM

Today’s real estate market has high buyer interest and low housing inventory. With so many buyers competing for a limited number of homes, it’s more important than ever to know the ins and outs of making a confident and competitive offer. Here are five keys to success for this important stage in the homebuying process.

1. Listen to Your Real Estate Agent

A recent article from Freddie Mac offers guidance on making an offer on a home in today’s market. Right off the bat, it points out how emotional this can be for buyers and why trusted professionals can help you stay focused on the most important things:

“Remember to let your homebuying team guide you on your journey, not your emotions. Their support and expertise will keep you from compromising on your must-haves and future financial stability.”

Your real estate professional should be your primary source for answers to the questions you have when you’re ready to make an offer.

2. Understand Your Finances

Having a complete understanding of your budget and how much house you can afford is essential. The best way to know this is to reach out to your lender to get pre-approved for a loan early in the homebuying process. Only 44% of today’s prospective homebuyers are planning to apply for pre-approval, so be sure to take this step so you stand out from the crowd. It shows sellers you’re a serious, qualified buyer and can give you a competitive edge if you enter a bidding war.

3. Be Ready to Move Quickly

According to the Realtors Confidence Index, published monthly by the National Association of Realtors (NAR), the average property being sold today is receiving more than three offers and is only on the market for a few weeks. These are both results of today’s competitive market, showing how important it is to stay agile and vigilant in your search. As soon as you find the right home for your needs, be prepared to work with your agent to submit an offer as quickly as possible.

4. Make a Fair Offer

It’s only natural to want the best deal you can get on a home. However, Freddie Mac also warns that submitting an offer that’s too low can lead sellers to doubt how serious you are as a buyer. Don’t submit an offer that will be tossed out as soon as it’s received. The expertise your agent brings to this part of the process will help you stay competitive:

“Your agent will work with you to make an informed offer based on the market value of the home, the condition of the home and recent home sale prices in the area.”

5. Be a Flexible Negotiator

After submitting an offer, the seller may accept it, reject it, or counter it with their own changes. In a competitive market, it’s important to stay nimble throughout the negotiation process. Your position can be strengthened with an offer that includes flexible move-in dates, a higher price, or minimal contingencies (conditions you set that the seller must meet for the purchase to be finalized). There are, however, certain contingencies you don’t want to forego. Freddie Mac explains:

Resist the temptation to waive the inspection contingency, especially in a hot market or if the home is being sold ‘as-is’, which means the seller won’t pay for repairs. Without an inspection contingency, you could be stuck with a contract on a house you can’t afford to fix.”

Bottom Line

Today’s competitive market makes it more important than ever to make a strong offer on a home, and a trusted expert can help you rise to the top along the way.

Posted by Roberta Watson on December 1st, 2020 7:42 AM


Don’t Let Buyer Competition Keep You from Purchasing a Home | MyKCM

This year’s record-low mortgage rates sparked high demand among homebuyers. Current homeowners, however, haven’t put their houses on the market so quickly. This makes finding a home to buy today challenging for many potential buyers. With an obstacle like this, those searching for their dream homes may be pressing pause on their searches as we approach the end of the year, but that could be a big mistake for many hopeful house hunters. Here’s why. 

According to the most recent Housing Trends Report from the National Association of Home Builders (NAHB):

“The length of time spent searching for a home continues to grow.”

The report indicates that 62% of buyers now spend 3 months or more looking for a home, an increase from 58% one year ago. A primary cause for the delay is the heavy competition today’s buyers face when making an offer on a home. Based on recent data from the National Association of Realtors (NAR), the average house in today’s market receives 3.4 offers before it’s sold. This means for every buyer who purchases a home, there are on average two or three buyers who have to begin their search all over again.

Compared to this time last year, the NAHB report shows that buyers are having more success finding homes in their price range. However, it also notes the percentage of buyers saying they’re getting outbid when they make an offer has jumped from 15% to 27%. Buyers are indicating that bidding wars are a major obstacle to finding their dream home (See graph below):Don’t Let Buyer Competition Keep You from Purchasing a Home | MyKCMIf this is a challenge you’re up against in your home search, you’re not alone. Feeling stuck in the process can be frustrating, but if there’s ever been a year to power through, this is the one. NAHB noted:

“Difficulties finding a home to buy will likely lead 20% of active buyers to give up until next year or later. That share is up from 15% a year earlier.”

Experts anticipate home prices will continue to rise into 2021, and the incredibly low interest rates we’ve seen this year are also forecasted to increase as the economy strengthens. Hopeful homebuyers who decide to hold off on their search until there’s less competition run the risk of finding a more expensive housing market when they start looking again. If affordability is a key motivator behind your decision to buy a home, this winter is still the best time to make it happen.

Bottom Line

Bidding wars may be one of the greatest challenges buyers face in today’s housing market, but they shouldn’t be a deal-breaker. Having the right expert on your side throughout the buying process will give you the advantage you need when it comes to finding the right home and making a competitive offer. If you’re ready to buy this winter, let’s connect to discuss how to position yourself for success.

Posted by Roberta Watson on November 23rd, 2020 8:37 PM


Why Working from Home May Spark Your Next Move | MyKCM

If you’ve been working from home this year, chances are you’ve been at it a little longer than you initially expected. Businesses all over the country have figured out how to operate remotely to keep their employees healthy, safe, and productive. For many, it may be carrying into next year, and possibly beyond.

While the pandemic continues, Americans are re-evaluating their homes, floorplans, locations, needs, and more. Some need more space, while others need less. Whether you’re renting or own your home, if remote work is part of your future, you may be thinking about moving, especially while today’s mortgage rates are so low.

A recent study from Upwork notes:

“Anywhere from 14 to 23 million Americans are planning to move as a result of remote work.”

To put this into perspective, last year, 6 million homes were sold in the U.S. This means roughly 2 – 4X as many people are considering moving now, and there’s a direct connection to their ability to work from home.

The same study also notes while 45.3% of people are planning to stay within a 2-hour drive from their current location, 41.5% of the people who are citing working from home as their primary reason for making a move are willing to look for a home more than 4 hours away from where they live now (See graph below):Why Working from Home May Spark Your Next Move | MyKCMIn some cases, moving a little further away from your current location might mean you can get more home for your money. If you have the opportunity to work remotely, you may have more options available by expanding your search. Upwork also indicates, of those surveyed:

“People are seeking less expensive housing: Altogether, more than half (52.5%) are planning to move to a house that is significantly more affordable than their current home.”

Whether you can eliminate your daily commute to the office, or you simply need more space to work from home, your plans may be changing. If that’s the case, it’s time to connect with a local real estate professional to assess your evolving needs and determine your path together.

Bottom Line

This has been a year of change, and what you need in a home is no exception. Let’s connect today to make sure you have expert guidance on your side to help you find a home that fits your remote work needs.

Posted by Roberta Watson on November 16th, 2020 10:31 AM

Real Estate Is a Driving Force in the Economy | MyKCM

As the economy recovers from this year’s health crisis, the housing market is playing a leading role in the turnaround. It’s safe to say that what we call “home” is taking on a new meaning, causing many of us to consider buying or selling sooner rather than later. Housing, therefore, has thrived in an otherwise down year.

Today’s high buyer demand combined with low housing inventory means we’re seeing home prices appreciate at an above-average pace. This demand is being driven by those who want to take advantage of historically low mortgage rates. According to Freddie Mac:

"The record low mortgage rate environment is providing tangible support to the economy at a critical time, as housing continues to propel growth."

These factors are driving a positive impact on the economy as a whole. According to the National Association of Realtors (NAR), the real estate industry provided $3.7 billion dollars of economic impact to the country last year. To break it down, in 2019, the average newly constructed home contributed just over $88,000 per build to local economies. Across the country, real estate clearly makes a significant impact (See map below):Real Estate Is a Driving Force in the Economy | MyKCMIn addition, last week, the Bureau of Economic Analysis announced the U.S. Gross Domestic Product increased at an annual rate of 33.1% in the 3rd quarter of this year, after decreasing by 31.4% in the second quarter. There’s no doubt the growing economy is being fueled in part by the soaring housing market. Experts forecast this housing growth to carry into 2021, continuing to make a big impact on the economy next year as well.

Bottom Line

The American Dream of homeownership has continued to thrive in the midst of this year’s economic downturn, and “home” has taken on a new meaning for many of us during this time.  Best of all, the housing market is making a significant impact as the economy recovers.

Posted by Roberta Watson on November 9th, 2020 11:27 AM

Three Ways Low Inventory Is a Win for Sellers

Three Ways Low Inventory Is a Win for Sellers | MyKCM

The number of houses for sale today is significantly lower than the high buyer activity in the current housing market. According to Lawrence Yun, Chief Economist for the National Association of Realtors (NAR):

"There is no shortage of hopeful, potential buyers, but inventory is historically low."

When the demand for homes is higher than what’s available for sale, it’s a great time for homeowners to sell their house. Here are three ways low inventory can help you win if you’re ready to make a move this fall.

1. Higher Prices

With so many more buyers in the market than homes available for sale, homebuyers are frequently entering into bidding wars for the houses they want to purchase. This buyer competition drives home prices up. As a seller, this can definitely work to your advantage, potentially netting you more for your house when you close the deal.

2. Greater Return on Your Investment

Rising prices mean homes are also gaining value, which drives an increase in the equity you have in your home. In the latest Homeowner Equity Insights ReportCoreLogic explains:

“In the second quarter of 2020, the average homeowner gained approximately $9,800 in equity.”

This year-over-year growth in equity gives you the ability to put that money toward a down payment on your next home or to keep it as extra savings.

3. Better Terms

When we’re in a sellers’ market like we are today, you’re in the driver’s seat if you sell your house. You have the power to sell on your terms, and buyers are more likely to work with you if it means they can finally move into their dream home.

So, is low housing inventory a big deal?

Yes, especially if you want to sell your house at the perfect time. Today’s market gives sellers immense negotiating power. However, it won’t last forever, especially as more sellers return to the housing market next year. If you’re considering selling your house, the best time to do so is now.

Bottom Line

If you’re interested in taking advantage of the current sellers’ market, let’s connect today to determine your best move in our local market.

Posted by Roberta Watson on November 2nd, 2020 10:05 AM

Real Estate Continues to Show Unprecedented Strength This Year

Real Estate Continues to Show Unprecedented Strength This Year | MyKCM

The 2020 housing market has surpassed all expectations and continues to drive the nation’s economic recovery. The question is, will this positive trend continue throughout the rest of the year, especially given the uncertainty around the current health crisis, the upcoming election, and more?

Here’s a look at what several industry-leading experts have to say.

Lawrence Yun, Chief Economist, National Association of Realtors

“Home sales continue to amaze, and there are plenty of buyers in the pipeline ready to enter the market…Further gains in sales are likely for the remainder of the year, with mortgage rates hovering around 3% and with continued job recovery."

Frank Martell, President and CEOCoreLogic

"Homeowners’ balance sheets continue to be bolstered by home price appreciation, which in turn mitigated foreclosure pressures…Although the exact contours of the economic recovery remain uncertain, we expect current equity gains, fueled by strong demand for available homes, will continue to support homeowners in the near term."

Zillow

Zillow's predictions for seasonally adjusted home prices and pending sales are more optimistic than previous forecasts because sales and prices have stayed strong through the summer months amid increasingly short inventory and high demand.

The pandemic also pushed the buying season further back in the year, adding to recent sales. Future sources of uncertainty including lapsed fiscal relief, the long-term fate of policies supporting the rental and mortgage market, and virus-specific factors, were incorporated into this outlook.”

Bottom Line

Many economists are in unison, indicating the housing market will continue to fuel the economy through the end of the year, maintaining this unprecedented strength.

Posted by Roberta Watson on October 19th, 2020 2:33 PM

Why Pricing Your House Right Is Essential

Why Pricing Your House Right Is Essential | MyKCM

In today’s real estate market, setting the right price for your house is one of the most valuable things you can do.

According to the U.S. Economic Outlook by the National Association of Realtors (NAR), existing home prices nationwide are forecasted to increase 4.7% in 2020 and 4.1% in 2021. This means experts anticipate home values will continue climbing into next year. Today, low inventory is largely keeping prices from depreciating. Danielle Hale, Chief Economist at realtor.comnotes:

“Looking at the sheer number of buyers, low mortgage rates, and limited sellers, the strength of home prices–which are now growing at the highest pace since January 2018–makes sense.”

When it comes to pricing your home, the goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, you should price your house so that demand is maximized and more buyers want to take a look.

How to Price Your Home

As a seller, you might be thinking about pricing your house on the high end while so many of today’s buyers are searching harder than ever just to find a home to purchase. You’re thinking, higher price, greater profit, right? But here’s the thing – a high price tag does not mean you’re going to cash in big on the sale. It’s actually more likely to deter buyers and have them looking at the houses your neighbors are selling instead.

Even today, when the advantage tips toward sellers because there are so few houses for sale, your house is more likely to sit on the market longer or require a price drop that can send buyers running in the other direction if it isn’t priced just right.Why Pricing Your House Right Is Essential | MyKCM

A Trusted Real Estate Professional Will Help

It’s important to make sure your house is priced correctly by working in partnership with a trusted real estate professional. When you price it competitively, you won’t be negotiating with one buyer over the price. Instead, you’ll have multiple buyers competing for the home, and that’s what ultimately increases the final sale price.

The key is making sure your house is priced to sell immediately. That way, it will be seen by the most buyers. More than one of them may be interested, and your house will be more likely to sell at a competitive price.

Bottom Line

If you're thinking about listing your house this fall, let’s discuss how to price it right so you can maximize your exposure and your return.

Posted by Roberta Watson on October 7th, 2020 2:51 PM

  Ocean Reef Orphans Fund


4 years ago, a small group of reefers began a partnership with an orphanage in Guatemala.  Our own Christina Watson, who adopted 2 children from Guatemala, had a special relationship with this orphanage, called Casa Bernabe. Her second child lived there for 4 years during the difficult adoption process.  As a way to give back, Christina began leading mission trips of Ocean Reefers back to her children's beginning. 



Center Rear - The 2017 Team led by Christina Watson and Mike & Laurie Tein.

When it started, groups of 28 to 35 traveled down to the orphanage and painted, babysat, built fences, fixed roofs; taught Zumba, volleyball, and soccer.  Of all these things, the soccer was by far and away the most popular with the kids.  


Destination Guatemala 


Pastor Carlos blesses and distributes food in Guatemala barrio

“Each trip, we brought new gear, professional coaches, and a lot of players. We've been back 5 times and have made our mark in several ways, but soccer has always been our jam.  So when asked to take their program to the next level, the generous people of our little hamlet came through.  


In late February, and just in time for the lockdown, the brand-new artificial turf soccer field was completed, right on campus!  In a culture where soccer is such a big part of daily life, in a place where the rains turn the concrete-like dirt to a mud slick, this gift is one that the kids could barely wait to use. The plaque reads: We thank God for the generosity of the good people in Ocean Reef for this soccer field.

SOCCER FIELD INITIATIVE

The rain turns the concrete-like dirt to mud. The astroturf was completed in February 2020


Our 6th mission trip was scheduled for June 13-20 but had to be canceled due to COVID19.  In place of a live visit, we have funded 4 "feeding events" where we sent funds to the local church who bought supplies and rallied the volunteers to distribute food to the neediest areas.


The beautiful thing about our trips is watching not only the smiles on the faces of the orphans that we have come to bless but also the smiles of the team members, whose hearts are changed in ways they never imagined,” says Watson.

Eve Tatlock entertains a youngster on the 2019 Trip.

Missions Continue

The Ocean Reef Orphans groups include members, employees, and friends of this community. They anticipate return trips in safer times when the borders open. The team will find more ways to help. So to be a part of this incredible journey or learn more about us please go to orcfororphans.com.


Christina Watson

Christina Watson brings years of business experience to Watson Luxury Properties. Her business management skills have been put to good use, coaching the family firm to new heights. She is a licensed sales associate as well, and under the tutelage of her sister, Bobbie, she has learned the ins and outs of the real estate market on the reef.  Christina also leads a mission trip to an orphanage in Guatemala where her daughter lived before she came home. Together with the generous people in Ocean Reef, the team have conducted 6 trips and made a great impact. Christina is also an advocate of the Academy at Ocean Reef where she has served on the Board and where her 2 children attended for many years.

Visit Ocean Reef For Orphans on Facebook


Posted by Roberta Watson on August 7th, 2020 4:05 PM

North Key Largo Real Estate


Tee Off. This Independence Day

Come and see North Key Largo Real Estate at the Ocean Reef Club. Enjoy the fabulous family friendly festivities on offer.

To keep up with the Watsons follow their antics on Instagram and Facebook. Staying up to date with events on The Reef in these interesting times has never been easier with the Ocean Reef Press. Don't lose sight of home prices and new listings in this always interesting marketplace.

Watson Luxury Properties is based at Ocean Reef, right on the Golf Course! We are North Key Largo Real Estate's property experts who really 'Know The Reef.' 

We know Real Estate at the Ocean Reef Club as well as Ocean Reef Club Rental Properties. Specialists in a broad field for many decades, our family team can help you with your investment or home search. 

Perhaps you began your search in the nearby Key Largo Real Estate market but didn't find what you were seeking. Allow us to help you find your home in North Key Largo Real Estate's exceptional family-oriented environment.

Watson Luxury Properties at Ocean Reef Club - has been member owned and family operated since 1998

'Where Quality Service Is A Family Value'

The Watson family adheres to this adage, doggedly. We deliver client services with consistent levels of excellence. 

Ask us anything, with over 50 years of combined experience in North Key Largo's exclusive Ocean Reef Club Real Estate sales and rentals, we 'Know The Reef!' 

Our team is never happier than when we are out on property showings. Whether it is a water view, a slot for your boat or a peaceful golf course abode, we just know we have the perfect spot for you.  

The Reef's full service marina offers a perfect place to purchase a slip for your boat. It is a world class marina and boasts some of the world's most elegant and quietly famous, beautiful yachts.  

13B FAIRWAY LAKES - WITHIN STRIKING DISTANCE OF THE GOLF COURSE    

North Key Largo Real Estate
PERFECTLY APPOINTED MARINA SLIPS FOR EASE OF ACCESS

Our two championship golf courses offer open fairways and beautiful foliage - with some challenging greens.  What about a game of Golf this Independence Day weekend? Come see a little slice of heaven from your golf cart on our beautiful award-winning landscaped roads and pathways. This oasis never gets tiresome.  


MICHAEL WATSON - ALWAYS IN THE SPORTING FRAME OF MIND

IT'S NEVER 'JUST' A SHOWING

Because we are family operated we know a real estate showing is never 'just' a showing. 

Please join us for a true lifestyle experience, by way of a showing. If your search for Premium Key Largo Real Estate didn't satisfy your tastes, we are happy to offer Ocean Reef Club Real Estate listings to improve the day.

And if COVID travel is restrictive we offer the ever more popular, increasingly effective virtual 'in person' tours

FABULOUS FEATURE? WE THINK SO! For your piece of paradise think about this water front land. This one is on the market and waiting for you. What an open water view too! Start building  your dream home now in the friendly and safe confines of the Ocean Reef Club. We can't say enough good things about this view and the potential for your future enjoyment here.

North Key Largo Real Estate

CARD SOUND ROAD LAND - WATERFRONT

JUST WANT TO THINK ABOUT IT OUT LOUD? COME & GOLF ON IT!

Of course our family team would love to meet you to discuss your options. Our slower pace can really do wonders for everyone's state of mind. in particular clearing ones own mind to ascertain what is truly going to make you and everyone you love and cherish, absolutely happy.

North Key Largo Real Estate as it is known to locals offers buyers premium listings wrapped in this special environment. Watson's team offer condominiums, and homes with or without yacht slips, as well as waterfront homes, wooded hammock homes and homes with that great Golf Course view. 

Ocean Reef Club GolfOne feature many love about The Reef is 'safety.' The Reef is a well managed haven of elegance and a way of life that truly welcomes families within the community. 

You can find us at 9 Barracuda Lane, Key Largo or call us and we would be happy to meet you socially. Perhaps join us you over the Independence Day weekend. Chat with us during Tee time on the Golf course. Or with lines in the water, we love to spend time in and on the ocean.

JULY 4TH 'GET INTO GOLF' FROM YOUR GOLF COURSE ABODE

Enjoy Summer Golf - or just golfing in general - we've discovered that choosing to get your game right starts here. It really really does. Especially with the Big Cups Golf Tournament. A tradition not to be missed.

From Scott Kirkwood, Director of Golf, from the "Golden Tees""We have an exciting slate of summer tournaments this year, and the next one is coming up on Saturday, July 4. The annual Independence Day Big Cup Golf Tournament will be held on the Dolphin Course.

'You can make your own tee-time on ForeTees and the format will be individual stroke play. The catch is, the holes will be much larger than normal, more than twice the size! See how low you can go with our always popular Fourth of July tradition,' says Kirkwood.

If you are in love with the idea of Golf but cant imagine yourself out there, for love nor money, with no clue what to do. Or have played before but know you can do better, consider a training session with Derek Swoboda, who talks about Bioswing Dynamics and the Blueprint For Your Golf Swing. He is going to measure your Shoulder Plane, Torso Plane and Hip Plane and then you'll get to see how good you can really be.

FIREWORKS, GOLFING, FISHING, SHOPPING & 'JUMANJI' 

North Key Largo is our Ocean Reef Club home and here at Watson we are so excited for the upcoming Independence Day 2020 events, primary amongst them would be the fireworks on Buccaneer Island from 9pm to 930pm. If you aren’t scheduling something from the list golf, fishing, shopping, drive in movie, this year it's Robin William's in  'Jumanji' it's not too late to register for Independence Day 2020 Ocean Reef activities. 

Or simply arrive and enjoy. And what fabulous choices. Whether it's a new home or a fun Independence Day weekend with family and the possibility of a prime piece of Ocean Reef Club Real Estate. We hope you enjoy the decades of expertise presented to you by the member owned, family operated Watson Luxury Properties team. And we can't wait to meet you. We are here and loving the life, ready to share that enthusiasm with you.

Cheers!

#golfclubabode #boatlsip #yachtmarina #worldclassyachts #internationalairport #waterview #OceanReefRealEsatet #OceanReefRentalProperties #KeyLargoRealEstate #watsonorc #realestate #luxurycondo #luxurylife #oceanreefclub #keylargorealestate #floridakeysrealestate #watsonluxuryproperties #marketing #realestatemarketing #newlisting #northkeylargorealestate #watsonluxuryproperties





Posted by Roberta Watson on July 4th, 2020 4:13 PM


It is terrifying (to say the least) to witness an injury, much less that of your own mother. After a fall on the bridge near Buccaneer Island, the Watson Team’s own Joanie Watson was attended to by Public Safety paramedics in record response time. Cared for, transported to the airport, and air-lifted by helicopter to a trauma center, Joan’s family could not be more grateful to the Public Safety Department for their skill and professionalism.

Bobbie Watson, broker at Watson Luxury Properties, was in awe of Public Safety’s quick response time. What felt like an eternity waiting for paramedics, was only less than 3 minutes.

“You just can’t expect that response time anywhere else but inside of the Ocean Reef Club,” said Bobbie.

Christina Watson, Business Coach and Agent at Watson Luxury Properties, recalls the event, “with deftness they gently put a collar on to protect her neck and head, lifted and turned her to lay her flat on the board and then used the hydraulic lift to seamlessly insert her into the rescue vehicle for transportation to the airport. You don’t realize the importance of the equipment we are blessed to have with Public Safety until you watch a frail woman in no condition to withstand any jarring be placed carefully into the rescue truck with such finesse.”

   

During the entire event, Public Safety Officers offered encouragement and comfort to the Watson family. They were informative, skilled, gentle and held a talent for reassurance that quelled all fears.

Two officers in particular truly deserve extra credit, Officer Marin and Officer Alvarez, both experts in their field. The Public Safety Director himself, Tim James, even personally called Bobbie’s cell shortly after the event to give reassurance and support.

A horrific event was made bearable by the Ocean Reef Public Safety Department. Our Joanie is doing well and we can't wait to welcome her home. Thank you Public Safety.



Posted by Roberta Watson on March 5th, 2019 3:27 PM

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